- Protocol & Etiquette House
Services
Six capabilities. Delivered separately, or as one integrated programme
Saudi Protocol & Official Representation Advisory
- Protocol & Etiquette House
Services
Six capabilities. Delivered separately, or as one integrated programme
01
Strategic Advisory
We assess the institution as it is, design the protocol system it needs, and remain alongside it through implementation.
Engagements open with a full review — structure, cultural context, audience, and the gap between the current and intended image — and close with an executable roadmap.
Scope to make explicit within Strategic Advisory:
• Protocol function diagnosis and institutional maturity assessment
• Governance model, decision rights, roles and escalation pathways
• Official representation framework and institutional protocol identity
Value delivered
- A documented protocol identity, owned by the institution
- A prioritised roadmap with defined capability requirements
- Measurement, reporting and advisory support through implementation
01
Strategic Advisory
We assess the institution as it is, design the protocol system it needs, and remain alongside it through implementation.
Engagements open with a full review — structure, cultural context, audience, and the gap between the current and intended image — and close with an executable roadmap.
Scope to make explicit within Strategic Advisory:
• Protocol function diagnosis and institutional maturity assessment
• Governance model, decision rights, roles and escalation pathways
• Official representation framework and institutional protocol identity
Value delivered
- A documented protocol identity, owned by the institution
- A prioritised roadmap with defined capability requirements
- Measurement, reporting and advisory support through implementation
02
Protocol & Ceremonial Management
From the first moment of an official occasion to the final farewell, we govern the ceremonial landscape: every movement, every seating decision, every greeting.
We prepare the protocol plan, supervise its execution in the field, and control the symbols that carry the institution's authority.
Expand operational scope to include:
• Official symbols, flags, emblems, naming conventions and photographic set-ups
• Protocol logistics: access routes, arrival and departure points, movement plans, venue readiness and contingency arrangements
• Coordination of protocol teams and relevant authorities in the field
Value delivered
- Precise precedence, seating and official timing
- Direct field supervision, with rapid intervention where conditions shift
- Disciplined control of flags, gifts, official imagery and visual identity
Value delivered
- Precise precedence, seating and official timing
- Direct field supervision, with rapid intervention where conditions shift
- Disciplined control of flags, gifts, official imagery and visual identity
02
Protocol & Ceremonial Management
From the first moment of an official occasion to the final farewell, we govern the ceremonial landscape: every movement, every seating decision, every greeting.
We prepare the protocol plan, supervise its execution in the field, and control the symbols that carry the institution's authority.
Expand operational scope to include:
• Official symbols, flags, emblems, naming conventions and photographic set-ups
• Protocol logistics: access routes, arrival and departure points, movement plans, venue readiness and contingency arrangements
• Coordination of protocol teams and relevant authorities in the field
03
Official Events & Conferences
Official events are instruments of institutional message. We design and deliver them as such.
Planning defines the message, audience and intended experience. Execution covers scenario, rehearsals, speakers and timing — with logistics, hospitality and media coordination handled as part of the engagement, not as separate services.
Make clear that logistics, hospitality and media are integrated within the protocol architecture, including guest journeys, movement flows, rehearsals, access control, technical coordination and contingency planning.
Value delivered
- A defined event identity, agenda architecture and official scenario
- Organising, technical and media teams under one point of accountability
- Direct supervision throughout, timed against the institutional message
03
Official Events & Conferences
Official events are instruments of institutional message. We design and deliver them as such.
Planning defines the message, audience and intended experience. Execution covers scenario, rehearsals, speakers and timing — with logistics, hospitality and media coordination handled as part of the engagement, not as separate services.
Make clear that logistics, hospitality and media are integrated within the protocol architecture, including guest journeys, movement flows, rehearsals, access control, technical coordination and contingency planning.
Value delivered
- A defined event identity, agenda architecture and official scenario
- Organising, technical and media teams under one point of accountability
- Direct supervision throughout, timed against the institutional message
04
VIP & Dignitary Protocol
Senior guests judge an institution in the first minute and remember it in the last. We design that experience end to end.
Private reception, trained accompaniment, movement and appointment management, and hospitality at the expected standard. Where required, cultural programmes suited to the delegation.
Cultural Programmes & Guest Experience:
• Bespoke cultural and heritage programmes aligned to the purpose and profile of the visit
• Saudi cultural experiences, heritage destinations and locally relevant hospitality
• Programmes tailored to delegation interests, cultural sensitivities and available time
Value delivered
- A dedicated scenario for each guest, arrival to departure
- Accompaniment by personnel trained specifically in protocol
- Movement, appointments and hospitality aligned to protocol requirements
Value delivered
- A dedicated scenario for each guest, arrival to departure
- Accompaniment by personnel trained specifically in protocol
- Movement, appointments and hospitality aligned to protocol requirements
04
VIP & Dignitary Protocol
Senior guests judge an institution in the first minute and remember it in the last. We design that experience end to end.
Private reception, trained accompaniment, movement and appointment management, and hospitality at the expected standard. Where required, cultural programmes suited to the delegation.
Cultural Programmes & Guest Experience:
• Bespoke cultural and heritage programmes aligned to the purpose and profile of the visit
• Saudi cultural experiences, heritage destinations and locally relevant hospitality
• Programmes tailored to delegation interests, cultural sensitivities and available time
05
Executive Training
We do not teach protocol as theory. We build it into practice.
Programmes are designed against a needs analysis and combine grounding with applied work — real scenarios, tailored materials, in person or remote. For institutions building permanent capability, we assess current practice, prepare a bespoke protocol manual and train internal teams to represent the institution officially.
Value delivered
- Programmes built to actual gaps, not a standard curriculum
- Applied training on real scenarios, with dedicated materials
- A bespoke protocol manual and qualified internal teams
05
Executive Training
We do not teach protocol as theory. We build it into practice.
Programmes are designed against a needs analysis and combine grounding with applied work — real scenarios, tailored materials, in person or remote. For institutions building permanent capability, we assess current practice, prepare a bespoke protocol manual and train internal teams to represent the institution officially.
Value delivered
- Programmes built to actual gaps, not a standard curriculum
- Applied training on real scenarios, with dedicated materials
- A bespoke protocol manual and qualified internal teams
Value delivered
- A clear protocol operating model with defined authority and accountability
- Manuals, SOPs, templates, workflows and decision tools built for day-to-day use
- A trained internal team able to sustain the standard after handover
06
Protocol Function & Institutional Development
We help institutions move from individual practice to a governed protocol capability. We design the structure, rules, tools and internal ownership required for consistent official representation.
Engagements may include the establishment or development of a protocol unit, governance and operating models, manuals and SOPs, role definitions, service catalogues, KPIs, workflows and handover to internal teams.
06
Protocol Function & Institutional Development
We help institutions move from individual practice to a governed protocol capability. We design the structure, rules, tools and internal ownership required for consistent official representation.
Engagements may include the establishment or development of a protocol unit, governance and operating models, manuals and SOPs, role definitions, service catalogues, KPIs, workflows and handover to internal teams.
Value delivered
- A clear protocol operating model with defined authority and accountability
- Manuals, SOPs, templates, workflows and decision tools built for day-to-day use
- A trained internal team able to sustain the standard after handover
Not sure which engagement fits?
Most of our work begins with a short diagnostic conversation.
Protocol & Etiquette House Saudi expertise in protocol and official representation.
Links
Contact
- Riyadh — Kingdom of Saudi Arabia
- +966 55 725 5716
- contact@pe-house.com
Protocol & Etiquette House Saudi expertise in protocol and official representation.
Links
Contact
- Riyadh — Kingdom of Saudi Arabia
- +966 55 725 5716
- contact@pe-house.com