Saudi Protocol & Official Representation Advisory
- Protocol & Etiquette House
LeaderShip
Advisory Leadership
Maha Al-Mukhaddab
Head of Advisory — Protocol & Official Representation
Among the leading Saudi practitioners in protocol, diplomatic etiquette and international representation, with advanced experience designing and managing visit and event systems at senior level, inside the Kingdom and beyond.
Her focus is the alignment of state protocol with public diplomacy and institutional image — ensuring official presence reflects the Kingdom's standing at ministerial, presidential and multilateral forums.
She combines field practice with academic authority as a lecturer in protocol and etiquette at King Saud University, turning protocol knowledge into applicable frameworks and measurable systems. She leads the development of standards and operating manuals for government entities, institutions and major events.
Advisory Leadership
Maha Al-Mukhaddab
Head of Advisory — Protocol & Official Representation
Among the leading Saudi practitioners in protocol, diplomatic etiquette and international representation, with advanced experience designing and managing visit and event systems at senior level, inside the Kingdom and beyond.
Her focus is the alignment of state protocol with public diplomacy and institutional image — ensuring official presence reflects the Kingdom's standing at ministerial, presidential and multilateral forums.
She combines field practice with academic authority as a lecturer in protocol and etiquette at King Saud University, turning protocol knowledge into applicable frameworks and measurable systems. She leads the development of standards and operating manuals for government entities, institutions and major events.
A global advisory network
Engagements are led personally by our advisory leadership. Specialists are drawn from our network according to the requirement — Saudi expertise reinforced by internationally recognised practitioners.
A global advisory network
Engagements are led personally by our advisory leadership. Specialists are drawn from our network according to the requirement — Saudi expertise reinforced by internationally recognised practitioners.
Governance & institutional development
Dr. Asem Al-Dhalaan -
Strategic partner and academic advisor.
Strategic transformation and the adaptation of global models to Saudi institutional context.
Adnan Falatah -
Strategic partner
Governance, diplomatic affairs and the design of high-level representation systems.
Dr. Ahmad Al-Sheha -
Strategic partner and academic advisor.
Institutional development, executive learning, human-capital capability and sustainable operating standards.
Major events & operations
Dr. Andrea Fizer
Two decades of leadership across Olympic and Paralympic Games, Expo 2020 Dubai, Expo 2025 Osaka and major international summits held in Riyadh.
Luca Sani
Media, entertainment and content, with award-winning projects across the Middle East.
Diplomatic etiquette & executive presence
Maria B. Hull
Ruling family protocol and executive etiquette across the Gulf.
Catalina Bura
Business protocol and cross-cultural conduct; international relations and international law.
Governance & institutional development
Dr. Asem Al-Dhalaan -
Strategic partner and academic advisor.
Strategic transformation and the adaptation of global models to Saudi institutional context.
Adnan Falatah -
Strategic partner
Governance, diplomatic affairs and the design of high-level representation systems.
Dr. Ahmad Al-Sheha -
Strategic partner and academic advisor.
Institutional development, executive learning, human-capital capability and sustainable operating standards.
Major events & operations
Dr. Andrea Fizer
Two decades of leadership across Olympic and Paralympic Games, Expo 2020 Dubai, Expo 2025 Osaka and major international summits held in Riyadh.
Luca Sani
Media, entertainment and content, with award-winning projects across the Middle East.
Diplomatic etiquette & executive presence
Maria B. Hull
Ruling family protocol and executive etiquette across the Gulf.
Catalina Bura
Business protocol and cross-cultural conduct; international relations and international law.
DELIVERY TEAM
Saudi delivery team
Our advisory leadership and specialist network are supported by Saudi delivery capability across VIP experience, field protocol, operations and government coordination.
Haya Al-Shabanat
VIP Experience & Protocol Coordination. Official protocol, VIP relations, delegation accompaniment, official visits and major-event coordination.
Sultan Al-Omari
Operations, Protocol & Government Relations. Field operations, stakeholder coordination, official delegations, movement management and delivery in high-sensitivity environments.
Haya Al-Shabanat
VIP Experience & Protocol Coordination. Official protocol, VIP relations, delegation accompaniment, official visits and major-event coordination.
Sultan Al-Omari
Operations, Protocol & Government Relations. Field operations, stakeholder coordination, official delegations, movement management and delivery in high-sensitivity environments.
Engagements are led from the top.
Begin the conversation with our advisory leadership.
Protocol & Etiquette House Saudi expertise in protocol and official representation.
Links
Contact
- Riyadh — Kingdom of Saudi Arabia
- +966 55 725 5716
- contact@pe-house.com
© 2026 Protocol & Etiquette House. All rights reserved.
Protocol & Etiquette House Saudi expertise in protocol and official representation.
Links
Contact
- Riyadh — Kingdom of Saudi Arabia
- +966 55 725 5716
- contact@pe-house.com